The client had a technical task based on marketing needs, but it was important to adapt it to a UX approach in order to identify the best global practices for creating a seamless service experience. The platform helps users analyze travel offers and supports them in making informed decisions.
My task was to build a unified booking system for searching flight tickets, trains, buses, and hotel rooms through API data transfer from various partner aggregators.
I analyzed direct competitors and applications with similar mechanisms, highlighting their advantages and disadvantages.
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Tickets.ua — intuitiveness, simplicity, engaging methods for navigating a booking process
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Booking.com — high level of service, tags, and detailed overview of hotels
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Tripmydream.com — smooth user flow
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Expedia.com — methods of conveying important information
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Kiwi.com — table organisation, UI, visualisation
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An essential aspect is developing the user scenario for selecting a travel method, enabling efficient comparison of options through intuitive navigation.
By clearly structuring and presenting key information on dates, transfers, and destinations, we enhance the user experience and ensure smooth access to relevant details.